The proprietor Mr Oliver, a former miner is seen proudly standing in front of his newly opened shop. Mr Oliver like so many of his generation was originally a miner. He contracted Meningitis, usually a fatal disease at this time and was not expected to recover. However, being of Forest stock, he had other ideas and proved the doctors wrong. He was however, unable to return to his previous work "down the pit" so his mother had the shop built for him to run. The shop was built by Heal's the Broadwell builders.

David Morris adds : "I attended Broadwell school, from about 1947 to 1952. I then went to Bells grammer school, until leaving the district. The shop was used as a tuck shop by the school children. The small shed to the right of the shop was a barber's shop, a hair cut, short back and sides, cost I think a shilling. Unfortunately after fifty years names are long gone. I also remember opposite the school was a Hotel where I saw my first television, courtesy of the landlord who was a friend of my fathers. My father, Donald Morris, was the station master at Cannop".
Bernard Kear adds: "Opposite the school ,to the left of 'Olivers' shop is the Broadwell Memorial Hall and Broadwell Working Mens Club .The public house set back from this was the Rising Sun and I believe that Mr Morris was friendly with the then licensee Mr Arthur Bayham.(Arthur drove an ex US army truck at this time)".